May 3, 2013

Featured Friday MomPreneur - Stella Rubinshteyn

Surround Your Baby in a Cloud of Comfort


Stella Rubinshteyn is a mom to 3 amazing boys, and the original inventor of the world’s most luxurious stroller seat liner!

Originally from Europe, Stella discovered that in comparison to the European countries, where it’s a common practice to place children inside a stroller lined with a cotton blanket or better yet a buggy liner, American parents place their children on bare stroller upholstery without any lining protection at all.  Typical stroller upholstery is not removable or machine washable, and may feel rough on baby’s delicate skin. Considering that children spend so much time in their strollers, it seems logical that they should get proper physical support and the seat should be comfortable, soft and clean: Let’s face it, we’d never consider sleeping on a bare mattress ourselves! 

The only stroller liner Stella could find for her son was a traditional white carriage liner with ruffles, something that just would not cut it for her boys. After realizing there was a gap in the market for stylish stroller liners in fun, modern designs and prints, that can coordinate well with any popular stroller brand, Tivoli Couture created its first line of comfortable Luxury Plush stroller liners that would also be reversible for versatility and year round comfort.  Soon after, while enjoying her brand new memory foam mattress topper and pillow at home, it occurred to Stella that memory foam would make the perfect padding for a deliciously comfortable stroller liner – prompting a second generation of Luxury NuComfort™ memory foam stroller liners to be born. 

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